sobrique | Directional cables?

From Chord.co.uk

"Most cables are directional, they sound better when connected in one direction than the other. As yet, we have found no way to establish the direction by measurement. During development of an interconnect or speaker cable, we establish direction through blind listening tests carried out by ourselves, retailers and hi-fi manufacturers. The results are remarkably consistent. "

So what, the electrons move down the bit of wire faster? Slower? Smooooother? And as

feanelwa has just reminded me, even in the (unlikely) case that electrons do flow 'better' one direction, speaker signals are AC anyway.

Talk about expensive toys for tossers.

"Oh yah. I must have the soopahest top notch sound, don'tcha know, and so I bought some directional speaker cables. It's absoluuutley necessary, although it does take a very refined sense of hearing to appreciate it."

The Emperor definitely has a new suit.